įor example: We offer water bottles to help hikers stay hydrated, while reducing their carbon footprint. Your positioning statement should go something like. It’s important to have a handle on this before moving forward, as it will inform what your brand should focus on and how it can position itself apart from competitors. How your customers speak and what they talk about-the interests they have and the language they express them in.Who your top-of-mind competitors are-the brands that are established and known in the market.Who your “lowest hanging fruit” customers are-the ones you could most easily sell to.Go shopping online or offline and get a feel for how your customers would browse and buy products.Īs you go about your research, make a note of:.Look at the relevant social media accounts or pages your target audience follows and are receptive to.Talk to people who are part of your target market and ask them what brands they buy from in your space.Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.
0 kommentar(er)
